During the World War II, Balfour worked at the Ministry of Information and the Political Intelligence Department of the Foreign Office. In 1944 he joined the Psychological Warfare Division of the Supreme Headquarters Allied Expeditionary Force and after the war he became Director of Public Relations and Information Services, Control Commission, in the British Zone of Allied-occupied Germany. His 1979 book Propaganda in War, 1939-45 is based on his experiences. He also wrote The Kaiser and his Times in 1964.
He returned to the UK in 1947 and served as Chief Information Officer at the Board of Trade until 1964. He was then Professor of European History at the University of East Anglia from 1966 until 1974.
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